Dr. Rao also touched upon some of the technical aspects of sentiment analysis how it entails understanding the language of the holder; inferring about the real world and doing a predictive analysis by predicting certain interesting variables. Dr. Umesh used some examples to show that opinions have direct, indirect and comparative attributes and these are studied and analyzed to deliver important and interesting variables that can be effectively used by a manufacturer to alter market strategies to get the best advantage. The challenges of such analyses -the cultural factors, linguistic nuances and differing contexts were also discussed. An interesting interaction followed the talk.
Dr. Sudhendar Rao, Professor of Information Systems, MYRA School of Business, earlier introduced the speaker and the event was chaired by Prof. Shalini R Urs, Chairperson, MYRA.
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